(MADISON) At a news conference today, The Greater Madison Convention and Visitors Bureau (GMCVB) and the Madison Area Sports Commission (MASC) unveiled a new logo and comprehensive WIAA tournament package.
"We've are so thrilled to be able to put together a first class fan experience," says Deb Archer, President and CEO of the GMCVB and MASC. "We've worked closely with many of our critical partners such as the UW and the City of Madison to create an all-inclusive package that will create an amazing and memorable experience for the student athletes and their family and friends and of course, the loyal fan base that exists within our community,"